Royalty East Coast Tour
Brand Live Experience
OVERVIEW
Fashion, Touring, and Miami - three ingredients in the special sauce that is Maluma. To inaugurate his “Royalty” collection, a custom bus zipped from Manhattan to South Beach bringing his essence alive.
Royalty is Miami
Columbian by birth, but Miami at heart, Maluma’s “Royalty” collection stitches the city he loves into bold patterns and gender-neutral silhouettes. Yet, for this international sensation a tour bus is often home. Bringing all of these elements together we designed a custom tour bus to reflect the singer and fashion designer’s daily experience and the comfort foods from Colombia that make anywhere home.
With a pop-up tour launching at the flagship Macy’s in New York’s Herald Square and landing on Lincoln Road Macy’s, the journey embodied his vibe and introduced customers to a new side of Maluma.
SCOPE
event series production, on-site logistics, location scouting
IN PARTNERSHIP
Maluma Royalty, Macy’s, 5th Column PR, The Lincoln Road Shops & Promenade
CREDITS
Macy’s, Maluma, Royalty for Macy’s, Lincoln Road Business District | 02 April 2022 | Video: Shot by Gallo | PR: 5th Column PR